About Us
A Journey Born from Love and Understanding
Every meaningful business begins with a story, and Another Mother’s Daughter was born from one of life’s most universal experiences—watching the people we love navigate the complex emotions and overwhelming logistics of major life transitions. What started as a daughter’s desire to support her aging parents has evolved into a calling to serve families throughout Sonoma County, and beyond, during some of their most challenging and meaningful moments.
The inspiration for Another Mother’s Daughter didn’t emerge from a business plan or market analysis. Instead, it grew from the profound realization that families facing downsizing, organizing, or relocation challenges often find themselves navigating uncharted territory with little guidance and even less emotional support. These transitions touch the very core of who we are—our memories, our sense of home, our connections to the past, and our hopes for the future.
When families reach out to us, they’re not just seeking professional organizing services. They’re looking for someone who understands that behind every box to be packed, every room to be sorted, and every decision to be made, there are stories, relationships, and dreams that deserve to be honored. This understanding forms the foundation of everything we do at Another Mother’s Daughter.
The Heart Behind the Mission
Laurie Levin, the founder and heart of Another Mother’s Daughter, brings a unique combination of professional expertise and deeply personal understanding to every client relationship. Her journey into professional organizing began not in a classroom or corporate boardroom, but in the lived experience of supporting her own family through a major transition—an experience that opened her eyes to both the challenges families face and the profound impact that compassionate, professional support can have during these pivotal moments.
What makes Laurie’s approach distinctive is her ability to see beyond the immediate tasks at hand to understand the emotional landscape that families are navigating. Having walked this path herself, she recognizes that successful transitions require more than efficient systems and coordinated logistics—they require someone who can hold space for the complex emotions that arise when we’re asked to make decisions about belongings that represent decades of memories, relationships, and experiences.
Laurie’s professional background in banking and financial services, spanning over eighteen years, provides her with a unique skill set that proves invaluable during family transitions. Her experience working with seniors and small business owners taught her to navigate complex paperwork, understand financial documents, and protect clients from predatory practices—skills that become essential when families are managing estate documents, coordinating with multiple service providers, and making significant financial decisions during already stressful times.
But perhaps more importantly, her banking career taught her the art of listening—really listening—to understand not just what clients are saying, but what they need, what they fear, and what they hope to achieve. This ability to hear the story behind the words has become one of the most valuable tools she brings to her organizing work.
Understanding the Deeper Need
What sets Another Mother’s Daughter apart in the professional organizing industry is our recognition that the work we do extends far beyond creating tidy spaces or efficient systems. We understand that when someone reaches out for organizing support, they’re often at a crossroads in their life—facing changes they may not have chosen, dealing with losses they’re still processing, or preparing for a future that feels uncertain.
For many of our clients, particularly women over 65 who are downsizing from longtime family homes, the organizing process represents a profound life transition that touches every aspect of their identity and sense of security. The home they’re preparing to leave may be where they raised their children, celebrated holidays, weathered storms both literal and metaphorical, and built the foundation of their adult lives. The belongings they’re sorting through aren’t just objects—they’re tangible connections to people, places, and experiences that have shaped who they are.
We approach each client relationship with the understanding that we’re being invited into sacred space—the physical space of their homes, yes, but also the emotional space of their memories, their relationships, and their hopes for the future. This invitation comes with tremendous responsibility, and we don’t take it lightly.
Our role extends beyond that of traditional professional organizers. We serve as emotional support systems, practical problem-solvers, family mediators, project coordinators, and sometimes simply as caring witnesses to the courage it takes to navigate major life changes. We understand that the decisions our clients are making about their belongings often reflect deeper decisions about who they are becoming and how they want to live in this next chapter of their lives.
A Philosophy of Compassionate Professionalism
The philosophy that guides our work at Another Mother’s Daughter is built on the belief that every person deserves to feel supported, understood, and empowered during life’s major transitions. We reject the notion that organizing is simply about efficiency or that downsizing is merely a practical necessity. Instead, we approach each project as an opportunity to help our clients create intentional, beautiful, and functional living environments that support their current needs while honoring their personal history.
Our compassionate professionalism means that we bring both the expertise needed to manage complex projects and the emotional intelligence required to support families through difficult decisions. We understand when to provide gentle encouragement and when to offer practical solutions. We know how to celebrate small victories and how to provide comfort during moments of grief or overwhelm.
This approach requires us to be both highly skilled professionals and deeply empathetic human beings. We invest in ongoing education to stay current with best practices in organizing, project management, and senior services. We also invest in our own emotional and spiritual development, understanding that the work we do requires us to show up fully present and emotionally available for our clients.
We believe that the organizing process should feel empowering rather than overwhelming, collaborative rather than directive, and hopeful rather than loss-focused. Our clients are the experts on their own lives, their own needs, and their own values. Our role is to provide the structure, support, and expertise that allows them to make decisions that align with their goals and values.
Building Trust Through Transparency and Integrity
Trust is the foundation of every successful organizing project, and we understand that trust must be earned through consistent demonstration of our values and commitment to our clients’ well-being. We build trust through transparency in our processes, honesty in our communications, and unwavering respect for our clients’ autonomy and decision-making authority.
From our initial consultation through the completion of each project, we maintain open, honest communication about timelines, costs, challenges, and progress. We believe our clients have the right to understand every aspect of their project and to feel confident that their needs and preferences are being honored throughout the process.
Our integrity shows up in the small details—arriving when we say we will, following through on commitments, protecting our clients’ privacy and confidentiality, and treating their belongings and their homes with the same care we would want for our own families. We understand that our clients are often in vulnerable positions, and we take seriously our responsibility to be trustworthy stewards of their trust.
We also demonstrate our integrity through our commitment to fair, transparent pricing and our refusal to take advantage of clients who may be in emotionally vulnerable positions. We believe that quality organizing services should be accessible to the families who need them, and we work with clients to find solutions that fit their budgets and their needs.
The Ripple Effect of Thoughtful Transitions
The work we do at Another Mother’s Daughter creates ripple effects that extend far beyond the immediate organizing project. When we help a client successfully navigate a downsizing transition, we’re not just creating a more functional living space—we’re helping them reclaim their sense of agency and confidence during a time when they may feel like life is happening to them rather than being directed by them.
When we support a family through the process of sorting through a lifetime of belongings, we’re facilitating conversations about values, memories, and legacy that might not otherwise happen. These conversations often strengthen family relationships and create opportunities for sharing stories and wisdom across generations.
When we help our clients find meaningful ways to release belongings that no longer serve their current lives, we’re creating opportunities for those items to benefit others in our community. The donations we facilitate support local charities, the items we help families gift to loved ones strengthen relationships, and the thoughtful disposal of items that can’t be donated reflects our shared commitment to environmental responsibility.
Perhaps most importantly, when we help our clients create living environments that truly support their current needs and lifestyle, we’re contributing to their ability to age in place safely and comfortably, maintain their independence, and continue to find joy and meaning in their daily lives.
Looking Forward with Hope and Vision
As Another Mother’s Daughter continues to grow and evolve, we remain committed to our founding vision of providing compassionate, professional support to families navigating life’s major transitions. We’re constantly learning, growing, and refining our approach based on the feedback and experiences of the families we serve.
We envision a future where no family has to navigate major life transitions alone, where the organizing and downsizing process is recognized as the meaningful, complex work that it is, and where every person has access to the support they need to create living environments that truly serve their well-being and reflect their values.
Our commitment extends beyond individual client relationships to include advocacy for better resources and support systems for seniors and their families, education about the importance of planning for life transitions, and continued innovation in how we deliver our services to meet the evolving needs of our community.
We’re honored to be part of our clients’ stories, and we’re committed to continuing to earn the trust they place in us every day. At Another Mother’s Daughter, we don’t just organize spaces—we help create foundations for the next chapters of our clients’ lives, and we consider that both a privilege and a profound responsibility.
Ready to begin your own journey with the support and understanding you deserve? We’re here to listen, to understand, and to walk alongside you every step of the way. Contact us today to schedule your complimentary consultation and discover how Another Mother’s Daughter can help you navigate your transition with confidence, dignity, and hope.